---
title: "From AirPods to Mailboxes: How Podcast Advertising and Direct Mail Work Together"
description: Two channels. One webinar. Incremental Media, one of leading buyers in podcast advertising, and NaviStone, one of the leading direct mail buyers, are teaming up for an exclusive webinar.
---

[![NaviStone Logo](https://no-cache.hubspot.com/cta/default/2192345/interactive-173944072871.png) ](https://www.navistone.com/hs/cta/wi/redirect?encryptedPayload=AVxigLK27W4wyQPNS4DfpP07WtOsW0t0uLdk6r8nhOzREAWQgPGE1fr83c6bzRheKWFe5BRJ7PblJ7WQ7z6LlC1XAyUSGAidiXoSOlTyDApu2YOowwrBVAkNASUZKQS5aNwzlOHgYMK60Yq2rWO4yasOtnpIRe91W3i4B3kDEuw%3D&webInteractiveContentId=173944072871&portalId=2192345)

[![Incremental Media Logo](https://no-cache.hubspot.com/cta/default/2192345/interactive-173929644910.png) ](https://www.navistone.com/hs/cta/wi/redirect?encryptedPayload=AVxigLIhUZv2UxEXrAD1w57l44mdwmGRi8AeGAug4OPAwgD7HJQfb7Ho6DZjAx5V2S1xTis%2Fe13%2BrXgxcRCjpCsKHDkLGF3CjFuQ5bNA2BWOOWNatzzDnnedoLT4gEv0gEDhjWmY%2BrsUafOk3r8cHDyZu2DWYaspS9A%2BN%2Beb2emkNDrsZ6Zs8O61dwfLOdlCRtzLxe6%2Bk%2FsKtDS9b6A%3D&webInteractiveContentId=173929644910&portalId=2192345)

# The Secret to 6-40x ROAS?

Convert in-market site visitors with personalized direct mail

[![Schedule a demo](https://no-cache.hubspot.com/cta/default/2192345/interactive-162597903133.png) ](https://www.navistone.com/hs/cta/wi/redirect?encryptedPayload=AVxigLIye2s2CprQZ7%2B%2B9Uu%2FPW%2FtZwWsFGTaQdB1DV92fsTBEzgz1%2BnFIbUEElHw0UGZEutyHxbXLrpj3YYAHSJHueO%2Fy8%2BDBXzpFPNlQFNyGljR7OoNJ4LkVw9Me5K9dlW5AIbVXTFdoTJfOPnS%2Bv4rMaWBwvaRjgcuEbxGZBW%2FWqGzjqdJ6BDQf2ErOHqMhmDq4uvAbry8JLFC6mBxCLs5bK7BLg%3D%3D&webInteractiveContentId=162597903133&portalId=2192345)

# From AirPods to Mailboxes: 

How Podcast Advertising and Direct Mail Work Together 

## Register Today for the On-Demand Webinar

Hear from Eric Smith, Head of Podcast Advertising at [Incremental Media](https://www.incrementalmedia.com/), and Ted Bray, Chief Growth Officer at [NaviStone. ](https://www.navistone.com/)

They share how host-endorsed podcast advertising can generate ***high-quality*** site traffic and NaviStone’s postcard retargeting can convert consumers better than any other marketing pairing in the market.

Time: 30 Minutes

 

## In this session, attendees will learn…

1. What is podcast advertising and how can brands properly test the channel
2. What brands perform best in podcasts and in direct mail
3. How combining podcast advertising with audience analytics and postcard retargeting will make the most of your ad spend

![NaviStone & IM Webinar - Headshots](https://www.navistone.com/hs-fs/hubfs/NaviStone%20%26%20IM%20Webinar%20-%20Headshots.png?width=800&height=413&name=NaviStone%20%26%20IM%20Webinar%20-%20Headshots.png "NaviStone & IM Webinar - Headshots")

![Sleep Number](https://www.navistone.com/hubfs/Sleep%20Number.png "Sleep Number")

![Azamara](https://www.navistone.com/hubfs/Azamara.png "Azamara")

![Champion Windows](https://www.navistone.com/hubfs/Champion%20Windows.png "Champion Windows")

![Harper Wilde](https://www.navistone.com/hubfs/Harper%20Wilde%20Logo%201.png "Harper Wilde")

[![Register Today!](https://no-cache.hubspot.com/cta/default/2192345/interactive-173947560534.png) ](https://www.navistone.com/hs/cta/wi/redirect?encryptedPayload=AVxigLLq6aLvps8wXBOlItG0hr70nz3Ft3RThvzw5cBAPe3X2VAyj%2BCjBdSwJJkK4%2BRR8APq3MkNYY0li4QWT%2Fk26PZXbcSiEzJqztT%2F2GoBLqslox9Ju7xuHqOLFM%2FV4vdVrb4zbWxJZ1gKYicgecMNcQB6l6shbv7LzNvJ54MspnX9HuZAOsOf5miXAtlnVw%3D%3D&webInteractiveContentId=173947560534&portalId=2192345)

```json
{
  "@context" : "http://schema.org",
  "@type" : "Corporation",
  "contactPoint" : {
    "@type" : "ContactPoint",
    "contactType" : "customer service",
    "telephone" : "+1-844-677-3667"
  },
  "logo" : "https://www.navistone.com/hs-fs/hubfs/NaviStone-2016/Image/Navistone-Logo.jpg?t=1527690585597&width=308&name=Navistone-Logo.jpg",
  "name" : "Navistone",
  "sameAs" : [ "https://www.facebook.com/NaviStone-1060983487296381/", "https://twitter.com/navi_stone", "https://plus.google.com/109150992576942113123", "https://www.youtube.com/channel/UCDnODbCkdKD9eoZjXy34QCw", "https://www.linkedin.com/company/navistone/" ],
  "url" : "https://www.navistone.com/"
}
```