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Sources:
1. www.dmnews.com/agency/10-omnichannel-stats-every-marketer-should-know/article/508725/
2. www.marketingland.com/survey-90-percent-of-retail-shoppers-use-smartphones-in-stores-135759
3. www.hubspot.com/marketing-statistics
4. www.mailchimp.com/resources/research/effects-of-list-segmentation0on-email-marketing-stats/
5. www.iwco.com/blog/2017/01/20/direct-mail-response-rates-and-2016-dma-report/
6. www.invespcro.com/blog/ad-retargeting-2/
7. www.blog.rocketbolt.com/5-epic-stats-about-the-customer-buying-journey/
8. www.campaignmonitor.com/blog/email-marketing/15-email-personalization-stats-might-surprise-you/
9. www.compu-mail.com/statistics/25-direct-marketing-statistics-for-2020
10. https://socialmediaweek.org/blog/2017/05/social-media-influencing-purchase-decisions/
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