Prospect Find new customers with advanced data targeting lookalike clients.
Retain Leverage real-time data to boost loyalty and retention.
Maximize Re-engage visitors with precise timing and effective retargeting.
Travel and Hospitality
Retail
Beauty and Wellness
Apparel and Accessories
Home Services
Lookalike Audiences Enhance customer acquisition by identifying high-potential prospects, boosting response rates, and lowering advertising costs.
Retargeting Postcards Double the performance of your direct mail retargeting.
Amplify Recognize unknown visitors who are actually customers. Add 20-40% to your ESP/CRM campaigns.
IQ Mail Retain customers with personalized, timely messages for those opting out of digital channels.
For many years, data-driven marketers have preached personalization as a way to reach consumers more effectively. Personalization has its place in a marketing strategy, but it’s not enough for today’s consumers. Marketers must use data to deliver individualized marketing if they want to reach the consumer before they are at the purchase stage. But what's the difference between personalized marketing tactics and individualized marketing tactics?
Download our eBook to learn how to leverage your website visitors browsing beahvior to deliver individualized next-gen marketing.
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Personalization vs. Individualization
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Personalization
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Individualization
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Every time a person goes online to research or find a solution, they're leaving behind data clues to what they’re currently interested in or need. This data can tell marketers not only what they're looking at, but provide insights into why they're looking at a specific product. That's powerful information for marketers to have, and as you collect all this consumer data, it’s your obligation to deliver valuable, individualized marketing that meets the current needs of that consumer.
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