Consumers are expressing their intent through digital body language everyday. As marketers, we have to learn how to use this data, how to interpret this digital body language, in real time. Take a minute to learn more in this week's Marketing in a Minute.
(Marketing in a Minute Transcription)
We can learn a lot about the people we are dealing with by observing their body language.
When shopping offline, the consumer’s experience can be impacted positively or negatively depending on the sales associate’s ability to observe their body language. When does the consumer want to be approached with advice and recommendations and when do they want to be left alone?
The ability to impact a consumer’s shopping experience online is important too; just harder because the body language is digital.
Digital body language refers to the use of digital interaction patterns as the means for providing non- verbal communication. You can learn a lot about the consumer by observing clicks, time spent on a page, and level of engagement with that page or product.
Historically, this data has been gathered and analyzed to enhance future marketing efforts. But, it may be too late. We may have already lost the sale. We have to learn how to use this data, how to interpret this digital body language, in real time.
What specific behaviors are indicative of a consumer getting ready to leave your site? When you observe these patterns, react in real time to get the consumer over that hurdle and buy.