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Success Story

College Strengthens Black Student Enrollment with Culturally Focused Remarketing Campaign, Driving 10K Monthly Visitors to Black Student Success Center

 
postcard with 2 students on it

Results

10,000+

Monthly Visitors

61.7%

9-Month Response Rate

Problem

Pasadena City College was looking to increase Black Student enrollment (which sits at under 4%) when they don’t know who the 100k+ average monthly unknown visitors that click on their website.

Solution

They improved enrollment using a remarketing campaign that targets those unknown visitors that click on their Black Student Success Center page which serves as the home for Black student life at PCC and ensures Black collegiate success.