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Success Story

Brunswick Islands Boosts Vacation Bookings with Geo-Targeted Remarketing Campaign, Achieving a 14% Response Rate

 
Postcard of a mother and child running on the beach

Results

400

Average Postcards Sent Per Day

14.4%

Daily Response Rate

Problem

North Carolina Brunswick Islands, a tourist destination with a targeted audience spread across 20 Northeast States needed a cost- effective way to remarket to the thousands of unknown daily visitors during peak vacation booking season.

Solution

The Agency launched a remarketing campaign and geo targeted nine DMA’s over the course of 60 days with this dreamy postcard.