Success Story
Brunswick Islands Boosts Vacation Bookings with Geo-Targeted Remarketing Campaign, Achieving a 14% Response Rate
Results
400
Average Postcards Sent Per Day
14.4%
Daily Response Rate
Problem
North Carolina Brunswick Islands, a tourist destination with a targeted audience spread across 20 Northeast States needed a cost- effective way to remarket to the thousands of unknown daily visitors during peak vacation booking season.
Solution
The Agency launched a remarketing campaign and geo targeted nine DMA’s over the course of 60 days with this dreamy postcard.