Lookalike Audiences
Find and Convert High-Potential Customers
Are rising advertising costs and shrinking audiences squeezing your prospecting? Our Lookalike audiences, combined with several activation methods, provide new life to your customer acquisition program.
Harness previously untapped opportunities
Your best prospects start by searching online. They visit websites with a high degree of affinity to yours. Some then visit your website. Unlock the potential of these audiences.
Expand your prospect universe
Find prospects who are browsing websites that indicate they are in your top of funnel
Add more new customers
Boost retargeting results 10x from unknown prospects who visited your website, but left without converting
Supercharge prospect activation
Get something extra from your prospecting efforts. Add mid-funnel prospects to your customer database.
Expanded Reach
Expand your prospect universe
NaviStone’s lookalike audiences generate 1 million+ prospects each month for products and services with general appeal. Response rates are 20-40% higher than digital or direct mail prospect campaigns.
Own Your Prospects
Build first party audiences
Personalized QR codes convert rented third party data into owned, high potential first party audiences that are added to your CRM
Don’t miss out
In-market consumers NOT on your website
Lookalike audiences are in-market for your product but aren’t visiting your website. They could be new to your category or customers of your competitor ready to try something new.
Activation Options
Maximize productivity and efficiency
The top segment of lookalike acquires 10x+ more new customers than digital display when activated with a postcard. Activate the rest of the audience with digital display to improve performance by 20-40%
Home Furniture Retailer sees 5x ROAS using NaviStone Lookalike Audiences
>1.5%
Response Rate
5.1
ROAS