All Success Stories

Success Story

Home Furniture Retailer sees 5x ROAS using NaviStone Lookalike Audiences

 

Results

>1.5%

Response Rate

5.1

ROAS

Problem

A home furniture and décor retailer was looking to drive more net new customer acquisition. While they have had great success using digitally powered direct mail for remarketing, driving acquisition can be a challenge. They were looking for a new source of prospecting names.

Solution

NaviStone worked with the retailer to launch NaviStone Look-a-Like Audiences in addition to the remarketing postcard programs they were running to support their highest priority, end-of-year goal of customer acquisition.