Success Story
Home Furniture Retailer sees 5x ROAS using NaviStone Lookalike Audiences
Results
>1.5%
Response Rate
5.1
ROAS
Problem
A home furniture and décor retailer was looking to drive more net new customer acquisition. While they have had great success using digitally powered direct mail for remarketing, driving acquisition can be a challenge. They were looking for a new source of prospecting names.
Solution
NaviStone worked with the retailer to launch NaviStone Look-a-Like Audiences in addition to the remarketing postcard programs they were running to support their highest priority, end-of-year goal of customer acquisition.