All Success Stories

Success Story

DHC Cosmetics Uses A/B Testing, Program Outperforms Control Group by 51%

 
DHC cosmetics laying on a table

Results

51%

Lift

Problem

DHC Cosmetics was unable to mail lapsed customers profitably. Maintaining current customers and reactivating lapsed customers is a critical component of their growth strategy.

Solution

NaviStone Postcard Program was used to quickly re-engage with lapsed customers visiting the site.