Prospect Find new customers with advanced data targeting lookalike clients.
Retain Leverage real-time data to boost loyalty and retention.
Maximize Re-engage visitors with precise timing and effective retargeting.
Travel and Hospitality
Retail
Beauty and Wellness
Apparel and Accessories
Home Services
Lookalike Audiences Enhance customer acquisition by identifying high-potential prospects, boosting response rates, and lowering advertising costs.
Retargeting Postcards Double the performance of your direct mail retargeting.
Amplify Recognize unknown visitors who are actually customers. Add 20-40% to your ESP/CRM campaigns.
IQ Mail Retain customers with personalized, timely messages for those opting out of digital channels.
Success Story
eCommerce Retailer Tests Digitally Powered Direct Mail as a New Channel and Generates 8.5x ROAS
Results
8.5x
ROAS
5.50%
Response Rate
$118
Average Order Value
Problem
This retailer broke new ground introducing their innovative product to the marketplace and enjoyed a decade of limited competition. As the industry became more competitive, the need to drive acquisitions outside of their standard digital and catalog channels became necessary. While direct mail became a consideration, they didn’t know how to leverage the channel without becoming highly promotional, something they worked hard to avoid.
Solution
The retailer tested NaviStone during ""dead times"" when business was running as usual with no sales and no offers (outside free standard shipping).
NaviStone Postcard Program was used to match up to 70% of website visitors to addressable consumers to find the most likely to buy. Site visitors were sent a timely postcard with the same offer on the website which drove them back to the site to convert.
This new marketing strategy proved to be a powerful new source of customers for the retailer, even when testing the NaviStone solution during these quieter times, the Postcard Program produced an 8.5X ROAS.
