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Success Story

Orca Increases Website Traffic and Reduces 3rd Party Purchases

 
Two men carrying a green cooler to the beach

Results

3%

Response Rate

5x

ROAS

Problem

Outdoor gear company, Orca, sells products that can be purchased through many 3rd party retailers. They were looking to increase their website traffic, drive conversions on their site and reduce the number of purchases through 3rd party websites.

Solution

NaviStone Postcard Program was used to target customers who visited their site for research, and ultimately made a purchase through a 3rd party. They were sent an individualized and timely postcard that drove them back to the company’s site, with cost to acquire staying below $30.