All Success Stories

Success Story

Vevano Home Converts 300 Customers, Achieving a CAC of $47

 
newly renovated bathroom

Results

$47

Customer Acquisition Cost

$930

Average Order Value

Problem

Vevano Home, a home design brand, was seeking to drive more business to its bath, lighting, and design consultation offerings. They needed an effective strategy to convert potential customers who had visited their website but did not complete a purchase.

Solution

By retargeting these site abandoners with a 6x9 postcard, NaviStone's Postcard Retargeting program successfully converted new customers at a customer acquisition cost (CAC) of $47, while achieving their key performance indicator (KPI) of 300 total conversions.