Success Story
How WaterGuru Cut Acquisition Costs in Half with NaviStone’s Efficient Postcard Retargeting
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Results
3.5%
Response Rate
5x
ROAS
Problem
WaterGuru, a home pool technology, struggled with acquiring new customers due to the competition in the industry.
Solution
By retargeting site abandoners with a 4.25x6 postcard NaviStone was able to convert customers at nearly half of their average customer acquisition costs, making the channel highly efficient.