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Success Story

How WaterGuru Cut Acquisition Costs in Half with NaviStone’s Efficient Postcard Retargeting

 
Woman sitting by a pool

Results

3.5%

Response Rate

5x

ROAS

Problem

WaterGuru, a home pool technology, struggled with acquiring new customers due to the competition in the industry.

Solution

By retargeting site abandoners with a 4.25x6 postcard NaviStone was able to convert customers at nearly half of their average customer acquisition costs, making the channel highly efficient.