All Success Stories

Success Story

Harper Wilde Boosts Conversions with NaviStone’s Personalized Postcard Program, Achieving an $88 AOV from Engaged Website Visitors.

 
3 Women in Harper Wilde under garments

Results

4%

Response Rate

325%

Lift

Problem

Harper Wilde, a women’s undergarment brand providing high-quality and everyday bras to women, had an abundance of website visitors but was struggling to turn their engaged visitors into new customers.

Solution

NaviStone Postcard Program was used to identify website visitors who were highly engaged but left without making a purchase. Site visitors received individualized and timely direct mail outreach, driving them back to the site to make a purchase with an AOV of $88.