Prospect Find new customers with advanced data targeting lookalike clients.
Retain Leverage real-time data to boost loyalty and retention.
Maximize Re-engage visitors with precise timing and effective retargeting.
Travel and Hospitality
Retail
Beauty and Wellness
Apparel and Accessories
Home Services
Lookalike Audiences Enhance customer acquisition by identifying high-potential prospects, boosting response rates, and lowering advertising costs.
Retargeting Postcards Double the performance of your direct mail retargeting.
Amplify Recognize unknown visitors who are actually customers. Add 20-40% to your ESP/CRM campaigns.
IQ Mail Retain customers with personalized, timely messages for those opting out of digital channels.
Success Story
Trendy Apparel Brand Converts Prospects with Direct Mail Retargeting
Results
35x
ROAS
15%
Response Rate
$30+
Revenue Per Postcard Sent
Problem
A trendy lifestyle brand who was used to the old ways of traditional direct mail, wanted to quickly convert prospects and customers into first-time and repeat buyers but struggled to hit KPIs for their prospecting and reactivation efforts. It was taking up to 60 days to get their offer in front of targeted consumers using traditional direct mail prospecting audiences. And, with a diverse product mix, the ability to individualize content based on behavioral intent was critical.
Solution
The NaviStone Postcard Program was used to target three different audiences including Active Buyers, Non-Active Buyers and Prospects.
Site visitors received individualized and timely direct mail outreach within 48 hours of their site visit, including unique creative for each segment, driving them back to the site or store to purchase.
