Prospect Find new customers with advanced data targeting lookalike clients.
Retain Leverage real-time data to boost loyalty and retention.
Maximize Re-engage visitors with precise timing and effective retargeting.
Travel and Hospitality
Retail
Beauty and Wellness
Apparel and Accessories
Home Services
Lookalike Audiences Enhance customer acquisition by identifying high-potential prospects, boosting response rates, and lowering advertising costs.
Retargeting Postcards Double the performance of your direct mail retargeting.
Amplify Recognize unknown visitors who are actually customers. Add 20-40% to your ESP/CRM campaigns.
IQ Mail Retain customers with personalized, timely messages for those opting out of digital channels.
Success Story
Apparel Brand Sees 4.75% Response Rate By Using Personalized Postcards
Results
3x
ROAS
4.75%
Response Rate
$2+
Revenue Per Postcard Sent
Problem
A national apparel brand with a strong retail presence and an abundance of website traffic was tasked with leveraging this site traffic to drive in-store transactions. While able to drive consumers to the website to browse, their product lends itself more towards in-person purchasing.
Solution
The NaviStone Postcard Program was used to send a timely and personalized direct mail postcard to prospects visiting store locator pages and if they were within a defined trade area they were sent an individualized postcard within 48 hours of their site visit. The postcard was further personalized to include the location of the closest retail store.
This pure prospecting program suppressed the retailer's customer file and not only drove in-store transactions but saw an overwhelming number of online conversions as well.
