Prospect Find new customers with advanced data targeting lookalike clients.
Retain Leverage real-time data to boost loyalty and retention.
Maximize Re-engage visitors with precise timing and effective retargeting.
Travel and Hospitality
Retail
Beauty and Wellness
Apparel and Accessories
Home Services
Lookalike Audiences Enhance customer acquisition by identifying high-potential prospects, boosting response rates, and lowering advertising costs.
Retargeting Postcards Double the performance of your direct mail retargeting.
Amplify Recognize unknown visitors who are actually customers. Add 20-40% to your ESP/CRM campaigns.
IQ Mail Retain customers with personalized, timely messages for those opting out of digital channels.
Success Story
Popular Outdoor Apparel Brand Generates 7x ROAS By Reaching Browsers via Direct Mail
Results
7x
ROAS
3.50%
Response Rate
$5+
Revenue Per Postcard Sent
Problem
After 10 years of consistent growth in sales and new customers, this high-end outdoor retailer was acquired. With the acquisition came a mandate for even greater growth. Having successfully utilized a variety of demand generation programs, a new source of targeted consumers was needed.
This brand had already been investing heavily in driving site traffic. They needed a way to maximize that investment and identify website visitors who were highly engaged but left without making a purchase.
Solution
The NaviStone Postcard Program was used to drive site visitors back to the site or store through highly individualized and timely customer outreach.
This early adapter, always willing to test new audiences, categories and products saw a minimum of a 7x ROAS when using the NaviStone Postcard Program.
NaviStone was also able to partner with brands sold on this retailer's website to secure more spend for the client while featuring the brand on the postcard.
